haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 277 / 1883
Tekijä: | Hayward, M. Paice, N. |
Otsikko: | The end of proxies: the customer data revolution |
Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 38-40 |
Asiasana: | accountability advertising customers data bases |
Kieli: | eng |
Tiivistelmä: | Do you understand your customers? Only if you have a working database - or can borrow someone else's. This paper shows how massive customer databases enable a new era of advertising accountability. |
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