haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 302 / 1883
| Tekijä: | Carlin, I. |
| Otsikko: | A vision of media planning in 2010 |
| Lehti: | Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 2-4 |
| Asiasana: | advertising marketing media selection research planning future |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the future of of media planning (hereafter as: m-plg). There will be changes, m-plg. will e.g. include metrics in every form and shape. |
SCIMA