haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 262 / 1883
Tekijä: | MacKay, K. J. Smith, M. C. |
Otsikko: | Destination advertising: age and format effects on memory |
Lehti: | Annals of Tourism Research
2006 : VOL. 33:1, p. 7-24 |
Asiasana: | advertising |
Kieli: | eng |
Tiivistelmä: | The objective of this study is to examine age-related differences in memory for tourism advertising using text and visual formats. The results show that age differences occured in the text-based testing format but not in a situation with framed pictures even when education and familiarity with the destination are controlled. |
SCIMA