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| Tekijä: | Stanyer, J. |
| Otsikko: | Political parties, the Internet and the 2005 general election: from web presence to e-campaigning? |
| Lehti: | Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1049 1065 |
| Asiasana: | marketing elections internet advertising United Kingdom politics |
| Vapaa asiasana: | parties |
| Kieli: | eng |
| Tiivistelmä: | The author examines the use of Internet by British political parties in the 2005 general election in relation to the ongoing development of e-campaigning in the UK. The main political parties have been eager to exploit the World Wide Web since its emergence in 1995. Parties aim to convince and persuade undecided voters and mobilize their supporters through this new technology. Clear pattern can be seen in the development of Internet usage during the elections of 1997, 2001 and 2005. The article considers the ways in which parties in a competitive electoral marketplace try to apply new information and communication technologies in order to achieve their political goals. The main argument in the article is that the progression of the Internet usage is related to the responses of a vote maximizing organization, to the emergence of new technology in a competitive electoral field of marketing. |
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