haku: @indexterm ADVERTISING / yhteensä: 1883
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| Tekijä: | Rafaeli, A. |
| Otsikko: | Sense-making of employment: on whether and why people read employment advertising |
| Lehti: | Journal of Organizational Behavior
2006 : SEP, VOL. 27:6, p. 747-770 |
| Asiasana: | employment advertising |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses a process of sense-making of employment and identifies employment advertisements to be useful agents in this process. Two studies are presented. Findings show in study 1 that people read employment ads in a search for information about employment. Study 2 provides evidence about the types of information about employment that ads offer. |
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