haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 287 / 1883
| Tekijä: | Calder, B. J. Malthouse, E. C. |
| Otsikko: | Managing media and advertising change with integrated market |
| Lehti: | Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 356-361 |
| Asiasana: | marketing advertising |
| Kieli: | eng |
| Tiivistelmä: | This paper takes a look at the integrated marketing and how it thinks about brands, advertising and other contact points, consumer experience with products, customization and engagement with media. |
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