haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 287 / 1883
Tekijä: | Calder, B. J. Malthouse, E. C. |
Otsikko: | Managing media and advertising change with integrated market |
Lehti: | Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 356-361 |
Asiasana: | marketing advertising |
Kieli: | eng |
Tiivistelmä: | This paper takes a look at the integrated marketing and how it thinks about brands, advertising and other contact points, consumer experience with products, customization and engagement with media. |
SCIMA