haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 240 / 1883
| Tekijä: | Richardson, M. |
| Otsikko: | Commercial broadcasting and local content: cultural quotas, advertising and public stations |
| Lehti: | Economic Journal
2006 : APR, VOL. 116:511, p. 605-625 |
| Asiasana: | advertising broadcasting industry culture public companies |
| Kieli: | eng |
| Tiivistelmä: | This article discusses commercial broadcasting using two radio stations choosing combinations of local and international content. The author derives the laizzes-faire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station. |
SCIMA