haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 212 / 1883
| Tekijä: | Brown, S. |
| Otsikko: | Rosmerta marketing: Introduction to the second Celtic special issue |
| Lehti: | Journal of Strategic Marketing
2007 : FEB, VOL. 15:1, p. 1-6 |
| Asiasana: | marketing strategy consumer behaviour advertising |
| Vapaa asiasana: | myths |
| Kieli: | eng |
| Tiivistelmä: | This introductory presents the contents of this Celtic special issue as follows: "An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity" by I. Fillis (p. 7-16) ; "Fatal errors: unbridling emotions in service failure experiences" by S. O'Donohoe and D. Turley (p. 17-28) ; "Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery" by L. Stevens and P. Maclaran (p. 29-39) ; "Inventing the pubs of Ireland: the importance of being postcolonial" by A. Patterson and S. Brown (p. 41-51) ; "I bet you look good on the salesfloor" by D. Kelley (p. 53-63) ; "The closing of the marketing frontier" by P. Faulkner (p. 65-75). |
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