haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 197 / 1883
| Tekijä: | Carl, D. Marci, M.D. |
| Otsikko: | A biologically based measure of emotional engagement: context matters |
| Lehti: | Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 381-387 |
| Asiasana: | measurement advertising |
| Vapaa asiasana: | neuroscience television commecial |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a biologically based measure of audience engagement. The study was done by comparing television commercials in several different contexts. The results suggest that the context of a commercial significantly affects audiences' ongoing levels of engagement. |
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