haku: @indexterm ADVERTISING / yhteensä: 1883
viite: 167 / 1883
Tekijä: | Michaelidou, N. Dibb, S. Ali, H. |
Otsikko: | The effect of health, cosmetic and social antismoking information themes on adolescents´ beliefs about smoking |
Lehti: | International Journal of Advertising
2008 : VOL. 27:2 p. 235-250 |
Asiasana: | advertising health United Kingdom |
Vapaa asiasana: | antismoking campaign |
Kieli: | eng |
Tiivistelmä: | The article investigates the impact of long-term health and short-term physician and social antismoking information on adolescents' beliefs about smoking. Results from a study based to a UK school shows that antismoking information about the short-term impact of smoking; for example cosmetic (e.g. yellow fingernails and teeth) and fitness related have a stronger effect on beliefs than long-term health-related information. In addition the authors examine the suggestions for the design of antismoking campaigns. |
SCIMA