haku: @indexterm Advertising / yhteensä: 1883
viite: 166 / 1883
| Tekijä: | Coyne, M. P. Traflet, J. M. |
| Otsikko: | Ethical issues related to the mass marketing of securities |
| Lehti: | Journal of Business Ethics
2008 : MAR I/II, VOL. 78:1-2, p. 193-198 |
| Asiasana: | financial markets marketing advertising business ethics |
| Kieli: | eng |
| Tiivistelmä: | This study discusses the mass marketing of securities. The article argues that securities should be considered in the same category with tobacco and alcohol due to the risk associated with them. The current marketing guidelines of NYSE are evaluated. Using the examples, the study shows that some advertisements are misleading. |
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