haku: @indexterm advertising / yhteensä: 1883
viite: 142 / 1883
| Tekijä: | Park, J.S. Grow, J.M. |
| Otsikko: | The social reality of depression: DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression |
| Lehti: | Journal of Business Ethics
2008 : JUN, VOL. 79:4, p. 379-393 |
| Asiasana: | advertising USA |
| Vapaa asiasana: | depression |
| Kieli: | eng |
| Tiivistelmä: | This paper is rooted in the research traditions of cultivation theory, construct accessibility, and availability heuristic and a survey with 221 subjects is conducted for the study. The findings show that familiarity with direct-to-consumer (DTC) print advertisements for antidepressant brands is associated with inflated perceptions of the prevalence and lifetime risk of depression and that interpersonal experiences with depression combined with DTC advertising appear to predict individuals' perceived lifetime risk of depression. The authors suggest that the social cognitive effects of DTC advertising impact pharmaceutical marketing strategy, issues regarding public health and the business ethics of advertising drugs to consumers. |
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