haku: @indexterm advertising / yhteensä: 1883
viite: 74 / 1883
Tekijä: | Taylor, C.R. (ed.) |
Otsikko: | Towards stronger theory development in international advertising research |
Lehti: | International Journal of Advertising
2010 : VOL. 29:1, p. 9-14 |
Asiasana: | international advertising research theories models |
Kieli: | eng |
Tiivistelmä: | This introductory article presents the contents of the titled topic. The issue contents is the following: |
SCIMA