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| Tekijä: | Rosen, S. (et al.) |
| Otsikko: | AIDS is your business |
| Lehti: | Harvard Business Review
2003 : FEB, VOL. 81:2, p. 80-87 |
| Asiasana: | Multinational companies Health service Finance Expenditure Globalization Developing countries International Africa USA |
| Kieli: | eng |
| Tiivistelmä: | If your company operates in a developing country, AIDS is your business. Why should executives be concerned about AIDS? Because it is destroying the twin rationales of globalization strategy, cheap labour and fast-growing markets. Due to the long latency period, executives can calculate the present value of epidemic-related costs by using the discount rate to weigh each cost according to its expected timing. Fighting AIDS not only helps those infected but it also makes good business sense. |
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