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Tekijä: | Rhee, J.H. |
Otsikko: | The Internet era and the international expansion process: the moderating role of absorptive capacity |
Lehti: | Management International Review
2005 : VOL. 45:3, p. 277-306 |
Asiasana: | capacity internet internationalization |
Kieli: | eng |
Tiivistelmä: | This paper's objective is to incorporate the Internet into the model of international expansion. Specifically, the authors seek to broaden the theoretical interpretation of the absorptive capacity construct and to present it as a unifying framework for predicting diverse trajectories in Internet-driven international expansion. |
SCIMA