haku: @indexterm EXPENDITURE / yhteensä: 189
viite: 18 / 189
| Tekijä: | Macleod, C. |
| Otsikko: | Global economy and adspend prospects |
| Lehti: | International Journal of Advertising
2007 : VOL. 26:3, p. 413-415 |
| Asiasana: | advertising expenditure |
| Kieli: | eng |
| Tiivistelmä: | The paper discusses advertising expenditure by countries. The slowdown in the US economy has caused forecasters to cut their expectation of US adspend growth this year. The eurozone, adspend growth is expected to be only marginally down compared to last year while both the UK and Japan should see growth pick up this year. |
SCIMA