haku: @indexterm Organizational research / yhteensä: 189
viite: 171 / 189
| Tekijä: | Wildemann, H. |
| Otsikko: | Die Fabrik als Labor. |
| Lehti: | Zeitschrift für Betriebswirtschaft
1990 : JUL, VOL. 60:7, p. 611-630 |
| Asiasana: | R&D ORGANIZATIONAL RESEARCH INNOVATION STRUCTURAL ANALYSIS |
| Kieli: | ger |
| Tiivistelmä: | Conventional strategic considerations result in the recommendation that enterprises following a strategy of differentiation should focus on product innovation whereas the strategy of cost leadership should be linked with the target of process innovation. Both strategies require a different procurement of capacities to solve problems. The article invites to discuss a proposition to benefit from the problem solving capacities of the staff for simultaneous innovations in products as well as processes and to organize the factory as a laboratory - seen from the market - in the sense of "reverse engineering". |
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