haku: @indexterm Confectioners, tobacconists and newsagents / yhteensä: 19
viite: 7 / 19
| Tekijä: | Darwent, C. |
| Otsikko: | An ice little earner |
| Lehti: | Management Today
1994 : JAN, p. 60-62 |
| Asiasana: | EARNINGS UNITED KINGDOM MANAGEMENT CONFECTIONERS, TOBACCONISTS AND NEWSAGENTS |
| Kieli: | eng |
| Tiivistelmä: | With a two-litre tub of vanilla and some "creative pricing" Tudor Dairies has taken a large scoop of the British ice-cream market. The article points out a problem over which there is no debate. It is the need to find a new product - not necessarily ice-cream based - to counteract the vertiginous seasonality of Tudor's sales graphs. While take-home ices do not suffer from the alpine fluctuations of so-called "hand-held" products seasonality is still a generic problem for ice-cream manufacturers. |
SCIMA