haku: @indexterm PRODUCT ELIMINATION / yhteensä: 19
viite: 6 / 19
| Tekijä: | Vyas, N. |
| Otsikko: | Industrial product elimination decisions: some complex issues |
| Lehti: | European Journal of Marketing
1993 : VOL. 27:4, p. 58-76 |
| Asiasana: | DECISION MAKING PRODUCT ELIMINATION COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Industrial product management benefits from efforts to distinguish more clearly between product elimination and product replacement problems. Two basic approaches to the product elimination problem are contained in literature: the theoretical/normative approach to modelling the decision process, and the empirical approach based on observation, description and analysis, of how firms actually detect and eliminate or replace weak products. This study attempts to bridge the gap between theory and practice and suggests several propositions that await verification. |
SCIMA