haku: @author Katz, R. / yhteensä: 19
viite: 6 / 19
Tekijä:Katz, R.
Otsikko:Pay cable's chameleon
Lehti:Channels
1990 : OCT, VOL. 10:15, p.8
Asiasana:
Vapaa asiasana:Innovation, Options, Tactics
Kieli:eng
Tiivistelmä:The Movie Channel changed its strategy in order to meet the subscribers' requirements and to enhance their number and it introduced the pay-per-view service. Movie Channel tries to be attractive by offering advantages like a half-price first month subscription. Also other PPV channels do their best to extend services.
SCIMA tietueen numero: 112220
lisää koriin
SCIMA