haku: @indexterm PRODUCT ELIMINATION / yhteensä: 19
viite: 2 / 19
| Tekijä: | Karakaaya, F. |
| Otsikko: | Market exit and barriers to exit: theory and practice |
| Lehti: | Psychology & Marketing
2000 : AUG, VOL. 17:8, p. 651-668 |
| Asiasana: | Product elimination Rate of return Cognitive processes |
| Kieli: | eng |
| Tiivistelmä: | The article attempts to analyze the aplications of market exit and barriers to exit theories, and consequences of exit with recent examples taaken from newspapers and popular business magazines. |
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