haku: @indexterm SELF-DISCIPLINE / yhteensä: 19
viite: 5 / 19
| Tekijä: | Hogg, M. K. Fragou, A. |
| Otsikko: | Social comparison goals and the consumption of advertising : towards a more contingent view of young women´s consumption of advertising |
| Lehti: | Journal of Marketing Management
2003 : VOL 19:7-8, p. 749-780 |
| Asiasana: | ADVERTISING CONSUMPTION SELF-DISCIPLINE |
| Kieli: | eng |
| Tiivistelmä: | This article examines print advertising and yourn women´s self-esteem and body image. Especially is examined the potential effects of the portrayals of women in this kind of advertising. About findings and results are discussed. |
SCIMA