haku: @author Grover, R. / yhteensä: 19
viite: 17 / 19
Tekijä: | Grover, R. Dillon, W. R. |
Otsikko: | Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition. |
Lehti: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89 |
Asiasana: | BRAND CHOICE PRODUCT DIFFERENTIATION BRAND LOYALTY CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA