haku: @author Harbord, J. / yhteensä: 19
viite: 10 / 19
| Tekijä: | Harbord, J. |
| Otsikko: | The five year itch |
| Lehti: | Broadcast
1987 : JUNE 5, p.15 |
| Asiasana: | |
| Vapaa asiasana: | Centralisation, Market, Advertising |
| Kieli: | eng |
| Tiivistelmä: | The first pan-European entertainment channel, the Sky is 5 years old now. Sky is to centralize its operation in Amsterdam and Brussels to attack European market. The Benelux countries and Germany are the major market.Many of the company's programs are produced at the Escape Theatre in Amsterdam.The Europeans seem to have better understanding of what the audience wants. Sky is selling pan-European advertising when national advertising markets don't really exist. |
SCIMA