haku: @author Harbord, J. / yhteensä: 19
viite: 7 / 19
Tekijä: | Harbord, J. |
Otsikko: | Warning over cable future in Europe |
Lehti: | Broadcast
1987 : FEBR, 27. p. 5 |
Asiasana: | |
Vapaa asiasana: | Pan-European audience, Advertising, Programming |
Kieli: | eng |
Tiivistelmä: | At the Financial Times Cable and Satellite conference the chairman of Home Video Channel warned, pan-European audience does not exist, so the development of a pan- European advertising market is risky. Super Channel has no intention of displacing national channels. The survival of pan-European channels depends on their ability to make programmes with real European taste. |
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