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| Tekijä: | Pazy, A. |
| Otsikko: | Cognitive schemata of professional obsolence |
| Lehti: | International Journal of Research in Marketing
1994 : OCT, VOL. 47:10, p. 1167-1199 |
| Asiasana: | OBSOLESCENCE PROFESSIONS COGNITION |
| Kieli: | eng |
| Tiivistelmä: | This exploratory study used qualitative data as a basis for grounding a new theoretical framework for understanding obsolescence and updating. Fifty professionals were interviewed at length. Four propositions emerged out of data. One, obsolescence and updating are multifaced phenomena. Obsolescence has different meanings for different people. Professionals adopt world views - or cognitive schemata - regarding the nature of obsolescence, its relevance to them, and their roles in coping with it. Eleven cognitive schemata were identified. Two, the various schemata constitute various ways of coping with the obsolescence threat. Three, schemata are not individual creations. Four, organizational rank and career stage determine to a large extent which schema will be adhered to by the person (or the group). |
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