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| Tekijä: | Lin, C.-F. |
| Otsikko: | Simplifying and Confirming Means-End Processes |
| Lehti: | Journal of International Selling and Sales Management
2001 : VOL. 7:1, p. 3-14 |
| Asiasana: | METHODOLOGY FACTOR ANALYSIS CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | A new approach is proposed for improving and enhancing the means-end chain (MFC) methodology, in this research, the factor analysis with laddering technique was used to objectively simplify the attribute/consequence/value (A/C/V) variables and then derive the hierarchical value factor map (HVFM). This simplifying process can identify and clarify each consumer's A-C-V linkage and also can be used to reduce the bias of researcher's subjective judgments. Moreover, utilizing LISREL analysis to create the hierarchical value path map (HVPM) offers a fashion for confirming the strength of the consumers A-C-V linkages. The simplifying and confirming means-end processes provide a framework for understanding perceptual orientations and consumer preference. |
SCIMA