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| Tekijä: | Hoffman, D.L. Novak, T.P Schlosser A.E. |
| Otsikko: | Locus on control, web use and consumer attitudes toward internet regulations |
| Lehti: | Journal of Public Policy and Marketing
2003 : SPRING, VOL 22:1, p.41-57 |
| Asiasana: | CONSUMER BEHAVIOUR INTERNET FACTOR ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | Article considers empirically how a valid consumer behavior construct "locus of control" differentiates among consumers´ experiences anticipate their web use and their beliefs for regarding the regulation of content on the Internet. The writer tests many hypotheses relating the locus of control and how consumer behave on the Internet. Authors categorize consumers to "internals" and "externals" and they base their article to information which was collected in conjunction with the tenth www user survey of the graphics, visualization and usability center Georgia institute of technology. Article concerns also scale measurement properties by using single-factor confirmatory factor analysis. |
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