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| Tekijä: | Jang, S. (S.) Cai, L. A. |
| Otsikko: | Travel Motivations and Destination Choice: A Study of British Outbound Market |
| Lehti: | Journal of Travel & Tourism Marketing
2003 : VOL. 13:3, p. 111-134 |
| Asiasana: | MOTIVATION TRAVEL FACTOR ANALYSIS LOGISTICS REGRESSION ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | Knowledge of people's travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The objectives of this study were to uncover the underlying push and pull factors of motivation associated with British outbound pleasure travelers as well as to identify key motivational factors that have significant effects on destination choice. Six push factors and five pull factors were found. "Knowledge seeking" and "cleanliness & safety" were perceived as the most important push and pull factors respectively. The results of logistic regression analyses showed that the British lend to visit the U.S. for "fun & excitement" and "outdoor activities," Oceania for "family & friend togetherness," and Asia to seek a "novel experience." |
SCIMA