haku: @indexterm factor analysis / yhteensä: 190
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| Tekijä: | Dean, D. H. |
| Otsikko: | Consumer perception of corporate donations : effects of company reputation for social responsibility and type of donation |
| Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 91-102 |
| Asiasana: | COMPANIES FACTOR ANALYSIS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This study concerns cause-related marketing (CRM) and its effects of reputation and type of donation of the firm. in this research the method of analysis is factor analysis. |
SCIMA