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Tekijä: | Knutson, B. J. (et al.) |
Otsikko: | Identifying the dimensions of the guest's hotel experience |
Lehti: | Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1, p. 44-55 |
Asiasana: | factor analysis hotel management |
Kieli: | eng |
Tiivistelmä: | Purpose of this article is to identify the dimensions of a guest's hotel experience. The study relies on data from a web-based survey. The analysis was made using exploratory factor analysis. The findings reveal an eighteen-item index consisting of four factors: environment, accessibility, driving benefit and incentive. |
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