haku: @indexterm scenarios / yhteensä: 191
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| Tekijä: | Stokke, P. R. Boyce, T. A. Ralston, W. K. |
| Otsikko: | Visioning (and preparing for) the future. The introduction of scenarios-based planning into Statoil |
| Lehti: | Technological Forecasting and Social Change
1991 : AUG, VOL. 40:1, p.73-86 |
| Asiasana: | PLANNING FUTURE SCENARIOS FORECASTING ORGANIZATIONAL LEARNING R&D DECISION MAKING NORWAY |
| Kieli: | eng |
| Tiivistelmä: | A movement away from traditional ways of forecasting toward the more flexible "what if" thinking is required from decision making in uncertain times. Companies have to be capable of adapting rapid changes in their environment, they have to become "learning organizations". This requires a change not only in the planning and decision-making process, but more significantly in the culture of the corporation itself. Using as an example, a 1987 scenarios-based approach to R&D strategy in Norway's Statoil, the article examines the beginning steps taken toward this end - overcoming the inertia of "groupthink", stimulating greater openness to new ways of thinking and acting, and preparing managers to deal with "surprises" as a way of life. |
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