haku: @journal_id 844 / yhteensä: 191
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| Tekijä: | Cao, Liqiang |
| Otsikko: | How to seize the opportunities in advertising competition (original in Chinese) |
| Lehti: | Economic Management (c)
1994 : 1, p.41-42 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH |
| Kieli: | chi |
| Tiivistelmä: | A very good effect can be achieved if the opportunities can be seized in time in advertising, which would make the imagines of enterprises and their products plant deep in consumers' minds. Enterprises can seize the opportunities by utilizing (1) their own events (2) important events (3) unfortunate events (4) the effect of famous people (5) ordinary minor matters (6) the focal points of opinion and sport games (7) letters from the customers. |
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