haku: @journal_id 844 / yhteensä: 191
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| Tekijä: | Huang, Hongmin |
| Otsikko: | Product life cycle in market and enterprises' marketing strategy (original in Chinese) |
| Lehti: | Economic Management (c)
1994 : 3, p.38-40 |
| Asiasana: | MARKETING STRATEGY PRODUCT LIFE CYCLE |
| Kieli: | chi |
| Tiivistelmä: | According to the paper, (1) the focus of the market marketing strategies of the product input period is to enter and occupy quickly the market within a short period; (2) in the growth period, the stress is "quick", i.e. quickly increasing the production ability and acquire more profits; (3) in the maturity period, the emphasis is improving products; (4) in the decline period, the stress is replacing old products with new ones. |
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