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| Tekijä: | Schoemaker, P. |
| Otsikko: | Scenario planning: a tool for strategic thinking |
| Lehti: | Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 25-40 |
| Asiasana: | SCENARIOS STRATEGIC PLANNING FUTURE |
| Kieli: | eng |
| Tiivistelmä: | Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. By identifying basic trends and uncertainties, a manager can construct a series of scenarios that will help to compensate for the usual errors in decision making - overconfidence and tunnel vision. |
SCIMA