haku: @journal_id 844 / yhteensä: 191
viite: 30 / 191
| Tekijä: | Zhang, Shixian |
| Otsikko: | The structure, brand and market space of industrial consumer goods (original in Chinese) |
| Lehti: | Economic Management (c)
1999 : 5, p.41-42 |
| Asiasana: | CONSUMER GOODS CONSUMER MARKETS PRODUCTS CHINA |
| Kieli: | chn |
| Tiivistelmä: | In 1999 expanding domestic demand should still be given first place to keep and accelerate economic growth. Expanding demand not only depends on investment but also on consumption. There exist certain contradictions between production structure of industrial consumer goods and structure of market demand. These contradictions can be seen mainly in that our products cannot adapt to the market demand. In addition they also exist between famous brand and non-famous brand products. To readjust production structure of industrial consumer goods it is important to extend from the middle to "both ends", which means that, on the one hand, we should extend toward the lower-level rural market, and on the other hand, we extend to the higher-level international market, and to realize either of them requires certain brand effectiveness and publicity. |
SCIMA