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| Tekijä: | Phelps, R. Chan, C. Kapsalis, S. C. |
| Otsikko: | Does scenario planning affect performance? Two exploratory studies |
| Lehti: | Journal of Business Research
2001 : MAR, VOL. 51:3, p. 223-232 |
| Asiasana: | Scenarios Long range planning Company performance |
| Kieli: | eng |
| Tiivistelmä: | Scenario planing is practised to enable firms to cope with changing competitive environments. This paper reports two exploratory studies in contrasting industries in the UK: the water industry and the information technology (IT) consultancy industry. Analysis of these studies pays particular attention to the issue of discriminating between interrelated size effects and scenario planning to be drawn. |
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