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| Tekijä: | Zinkhan, G. Verbrugge, J. |
| Otsikko: | The marketing/finance interface: two divergent and complementary views of the firm |
| Lehti: | Journal of Business Research
2000 : NOV, VOL. 50:2, p. 143-148 |
| Asiasana: | MARKETING FINANCE FIRM (THEORY OF) |
| Kieli: | eng |
| Tiivistelmä: | In this special issue the authors attempt to bridge the gap between the two core disciplines: marketing and finance. For instance, bio-chemists work at the boundary between biology and chemistry. For some reason, such cross- fertilization is more rare within the domain of business schools. Each functional group tends to concentrate on a single stakeholder group. Slowly, cross-disciplinary work is beginning to emerge; and this work is of high quality. |
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