haku: @indexterm Diffusion / yhteensä: 191
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| Tekijä: | Nelson, R. R. Peterhansl, A. Sampat, B. |
| Otsikko: | Why and how innovations get adopted: a tale of four models |
| Lehti: | Industrial and Corporate Change
2004 : OCT, VOL. 13:5, p. 679-699 |
| Asiasana: | diffusion innovation models |
| Kieli: | eng |
| Tiivistelmä: | This paper identifies two broad dimensions which diffrentiate the principal models of the adoption process: the strenght of the evidence regarding an innovation's efficacy and the extent of increasing returns. It is suggested that differences across these dimensions map to four models of the adoption/diffusion process prominent in the literature. The authors analyze the diffusion patterns of six well-studied innovations in terms of these variables, and discuss which models seem to fit them best. |
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