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| Tekijä: | Lemaire, P. |
| Otsikko: | The impact of the euro changeover on between-currency conversions |
| Lehti: | Journal of Consumer Policy
2007 : DEC, VOL. 30:4, p. 383-391 |
| Asiasana: | currency euro consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | This article examines available data about between-currency conversion strategies focusing particularly on the conversion-strategy repertoires and execution before and after the euro changeover. The data illustrate e.g. the between-currency conversion strategies in use, the process of execution and selection of the strategies and how long the conversions are needed after the euro changeover. The findings of the study are important for understanding how consumer behaviour may be facilitated by improving between-currency conversions. |
SCIMA