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| Tekijä: | Meristö, T. |
| Otsikko: | Not forecasts but multiple scenarios when coping with uncertainties in the competitive environment. |
| Lehti: | European Journal of Operational Research
1989 : FEB 15, VOL. 38:3, p. 350-357 |
| Asiasana: | SCENARIOS STRATEGIC PLANNING UNCERTAINTY |
| Kieli: | eng |
| Tiivistelmä: | The present paper analyzes the merits and the disadvantages of multiple scenario approach to traditional strategic planning in a turbulent environment. It presents the procedures developed at the Turku School of Economics and discusses the results of a survey exploring differences between companies which do and do not use scenarios. |
SCIMA