haku: @indexterm scenarios / yhteensä: 191
viite: 119 / 191
| Tekijä: | Magyar, K. M. |
| Otsikko: | Es muss vieles stimmen, um Visionen zu finden! (!Visions) |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:3, p. 27-30 |
| Asiasana: | CORPORATE PLANNING FUTURE SCENARIOS CREATIVITY CORPORATE CULTURE CUSTOMERS |
| Kieli: | ger |
| Tiivistelmä: | A "ghost" is spooking its way through the world of management - the "ghost of visions". More an more theorists, practitioners, managers and marketers believe that the long-term success of a company depends on strategically valid visions. Visions are defined as products of a special use of creativity. Seven rules are offered as an aid to conceiving visions. These include suggestions on team work, concept formation, scenarios, consulting inventive people - or even utopians -, management and marketing cultures, and organization of mental efforts. |
SCIMA