haku: @indexterm MARKETING INFORMATION / yhteensä: 193
viite: 29 / 193
| Tekijä: | Talvinen, J. |
| Otsikko: | Information systems in marketing: identifying opportunities for new applications |
| Lehti: | European Journal of Marketing
1995 : VOL. 29:1, p. 8-26 |
| Asiasana: | MARKETING INFORMATION SYSTEMS MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | Analyses traditional management marketing information systems (MkIS) as well as the more operational day-to-day sales and marketing process-oriented MkIS, by the type of use and organizational position of users. Presents a framework relating MkIS to other organizational IS, based on marketing management processes which facilitate the search for new applications and opportunities for redesigning marketing and other management processes in a more innovative way using modern information technology. |
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