haku: @indexterm Market orientation / yhteensä: 193
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| Tekijä: | Nonaka, I. Reinmoeller, P. Senoo, D. |
| Otsikko: | The 'ART' of knowledge: Systems to capitalize on market knowledge |
| Lehti: | European Management Journal
1998 : VOL. 16:6, p. 673-684 |
| Asiasana: | KNOWLEDGE MANAGEMENT MARKET ORIENTATION JAPAN |
| Kieli: | eng |
| Tiivistelmä: | The authors argue that current knowledge management practice, which focuses on managing explicit data and information technology, is not enough. Tacit knowledge, such as subjective insights or emotions must also be considered. Converting between these forms of knowledge is important, and the concept of ART(action-reflex-trigger) systems is introduced to enable this to take place. ART systems enable companies to implement a multi-dynamic approach to know- ledge management. The complex concept of 'ba' is introduced - a shared mental space for knowledge creation. The authors explore the nature, context and enabling conditions for Art systems and show how 'ba' can be employed in ART systems Case study: Seven-Eleven. The company integrates several interlinked ba and Art systems. |
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