haku: @indexterm Market orientation / yhteensä: 193
viite: 130 / 193
| Tekijä: | Harris, L. |
| Otsikko: | The organizational barriers to developing market orientation |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:5/6, p. 598-624 |
| Asiasana: | MARKET ORIENTATION RETAILING CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Although there has been much academic discussion of employee behaviours as potential barriers to market orientation, comparatively little attention has been focused on organizational barriers to market orientation. No single study has undertaken a holistic review of structural, strategic and systems impediments. The aim of this paper is to extend and synthesize existing research into the obstacles to market orientation by performing a holistic analysis of the organizational characteristics which influence the extent of market orientation in an organization. |
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