haku: @indexterm Market orientation / yhteensä: 193
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| Tekijä: | Atuahene-Gima, K. Ko, A. |
| Otsikko: | An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation |
| Lehti: | Organization Science
2001 : JAN-FEB, VOL. 12:1, p. 54-74 |
| Asiasana: | ENTREPRENEURSHIP INNOVATION MARKET ORIENTATION PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | This article develops a concept of an alignment between market and entrepreneurship orientations and reports the results of a study designed to investigate its effect in a firm's product innovation. A sample of 181 firms was classified into four categories labeled as market/entrepreneurship orientation (ME), entrepreneurship orientation (EO), market-orientation (MO), and conservative (CO) firms. One-way ANOVA and planned contrast tests (PCT) were used to identify whether or not specific product innovation decisions, activities, and performance vary across the groups. |
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