haku: @indexterm Market orientation / yhteensä: 193
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| Tekijä: | Singh, S. |
| Otsikko: | The market orientation initiative: the case study approach |
| Lehti: | Journal of International Selling and Sales Management
2001 : AUTUMN, VOL. 7:2, p. 55-71 |
| Asiasana: | MANUFACTURING MARKET ORIENTATION SUPPLIERS |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to document market orientation practices in the machine tool manufacturing companies, and to examine if the level of market orientation perceived by manufacturers is as important as the level of market orientation reported by their suppliers. The focus of these case studies is at the corporate level. |
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