haku: @indexterm Market orientation / yhteensä: 193
viite: 77 / 193
| Tekijä: | Tregar, A. |
| Otsikko: | Market orientation and the craftsperson |
| Lehti: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1621-1635 |
| Asiasana: | INDIVIDUAL BEHAVIOUR MARKET ORIENTATION PRODUCTION |
| Kieli: | eng |
| Tiivistelmä: | This article examines qualitative investication of market orientation amongst craftspersons. On the background there is a theory that distinct value sets of craftspersons render them unlikely to behave in a market oriented way. Methods and results are from craft food producers. Author found much evidence of the desire to pursue commercial ambitions and market oriented tendencies. Consequences for market orientation research are discussed. |
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