haku: @indexterm Market orientation / yhteensä: 193
viite: 76 / 193
| Tekijä: | Nielsen, J. F. (et al.) |
| Otsikko: | Market orientation in Nordic banks : does nationality matter? |
| Lehti: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1818-1841 |
| Asiasana: | CUSTOMER RELATIONS MARKET ORIENTATION SCANDINAVIA |
| Kieli: | eng |
| Tiivistelmä: | This article examines market orientation in nordic banks in Scandinavia; Denmark, Finland, Norway and Sweden. Nationwide surveys from these countries show that a path to performance involves innovations, though there are differences in the antecedents of market orientation. Analysis bases on structural equation modeling. |
SCIMA