haku: @indexterm Market orientation / yhteensä: 193
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| Tekijä: | Langerak, F. Hultnik, E.J. Robben, H.S.J. |
| Otsikko: | The role of predevelopment activities in the relationship between market orientation and performance |
| Lehti: | R & D Management
2004 : JUN, VOL. 34:3, p. 295-309 |
| Asiasana: | company performance market orientation product development Netherlands |
| Kieli: | eng |
| Tiivistelmä: | Data from 126 companies in The Netherlands is used to investigate the structural relationships among market orientation, the proficiency in predevelopment activities, new product performance and organizational performance, to determine how critical predevelopment activities are for a market-oriented company to achieve superior performance. The findings provide evidence that market orientation is positively related to the proficiency in strategic planning, idea generation and idea screening. Strategic planning and idea generation are positively related to new product performance, which in itself is positively related to organizational performance. |
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